Wednesday, January 31, 2018

On Putting Out A Record

Context:  This was the second unused article that I had written for the now defunct website that was mentioned last week.  When it was written, a few years ago, I had decided not to name the name of the band that this involves.  I have since had a change of heart.  Below is a link to the Bandcamp page where the completed remastering of this project now lives as a free download.  If you want to take the Pepsi challenge and A/B this mastering against the old, I'm sure you'll be able to find the old mastering on the internet somewhere.  There will be a fade out or two that were not present on the original CD.  Those needed to be added to close out the sides of the LP.  Be sure to use headphones or a proper stereo set up.  Laptop/phone speakers don't do the low end justice.


     Have you ever thought to yourself, “Wow, that record has been out of print for years.  I wish someone would go through the time, effort and expense of putting together a reissue.”?  I had that idea one day about a record put out by a band I used to work for.  The album only came out on CD in the late 90s so I figured I could put together a vinyl reissue.
     I called in a few favors for remastering and artwork.  I reached out to pressing plants for estimates. Then I contacted the member of the band who was deemed keeper of the tapes when the band broke up.
     I was given the okay to proceed but was informed that there were no longer any master tapes to work from.  The remastering would have to come from the CD which was sonically lacking to begin with.  I ignored this red flag and soldiered on with the project.
     The original recording and mixing was done on a very low budget so there was not much to work with using the CD as source material.  It took hundreds of man-hours and three attempts to restore the audio to the point where it would be appropriate for pressing to vinyl.
     While the unexplainable buzzes, peaks and pops were being dealt with I was going all about town to different record stores to see what their consignment policies were.  Promotional flyers and album artwork were being laid out.  And I was also drafting press releases and putting together a list of media outlets and contacts to send the release to.
     During this time countless emails were being sent to my point of contact in the band. None of which were being replied to.  Yet another red flag that I chose to ignore.
     After four months, everything was ready to go.  A Bandcamp page was set up and the pre-order was up and running.  For 24 hours.
     I gave the Google servers a day to update.  Then I typed in a search for the band and album title to see how far up in the search results the pre-order page would be.  Oddly enough it was fourth on the list.
     Even stranger was the second search result which was a Facebook post from two weeks earlier by my point of contact in the band saying that he has made the album available for a free download on some other site.  Thus making any attempt to raise funds for a vinyl pressing rather pointless.  I contacted the other people that were working on the reissue to see how they would like to proceed. We decided to pull the plug.
     Of all the things that could have killed the project, I did not think that would be one of them. Knowing full well that there was a reissue coming down the line, he felt compelled to give away the inferior sounding product.  I never got a response when I asked him why people would buy something when he was giving it away for free.
      After the whole thing fell apart it took weeks before I wanted to listen to music again.  So much wasted time and effort was extremely deflating.  My lesson had been learned and I have joined the ranks of people that have an unusable master getting dusty on a shelf.

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